This course will teach you how to leverage the latest tools—from generative AI and automation to advanced analytics and privacy-first marketing—to boost online visibility and engagement. By mastering these skills, you’ll be equipped to drive measurable results and stay ahead in the fast-evolving digital landscape. You do not need to be a seasoned marketer or content strategist to undertake this course but some experience in the industry is recommended. This course costs GBP£380.